So, to combat this huge disparity of tools, we like to start our keyword competitiveness evaluation process by looking at metrics truthfully we only look at Ahrefs , and then we have some manual checks we can do to really get a better understanding of the term.
The full process involves looking at a variety of data, rather than just one metric which we know does not take into account everything you need to rank - because even the tools themselves say they don't factor in a lot of things like on-page SEO. Keyword Difficulty KD estimates how hard it will be to rank for a given keyword somewhere in the top 10 organic search results.
The more you do this with the same tool , the more you will start to understand relative difficulties. The numbers on their own might not necessarily have any pragmatic meaning to you at first, but the more you do it the more you will begin to get a sense of what it takes. Domain Rating DR is an Ahrefs measure of relative "backlink popularity" of your website or your competitors' website compared to all other websites in their database. It is calculated based on the of websites linking to the domain, and the strength of the website's backlink profile.
If the websites ranking for a certain term have a high DR, compare that to your website to get a sense of if you are "in the same league" as them. Both internal and external links influence this metric. URL rating is an excellent way to understand how many referring domains unique backlinks you will need to send to your article to have a chance to rank on Page 1.
Links are one of the most expensive parts of doing SEO, so understand this is a very critical part of planning your SEO strategy. Understanding just how may other websites are trying to rank for a keyword is a huge part of evaluating the competition.
As of the time writing this there are 23,, search results in Google's index that are "relevant" for the keyword "keyword difficulty". And for good reason - look at the results on the last page, do they really look like they would be a good resource to answer our search intent? We do this by using advanced search operators.
The allintitle operator brings back only results that have the keywords we are using somewhere in the HTML Page Title or exactly in order if we put quotes around the search.
We can start to see why the KDs range from If they all use the query in title tags and page URLs, that's a signal the query is competitive. Finally, if a quick perusal of keyword activity in any major tool shows substantial related queries in addition to significant traffic for the primary query , that's a signal the query is competitive.
Our keyword competitive indicator is to see how many sites are using that exact key phrase as a major part of their homepage title tag. This lets us determine how many sites are what we class as "strong competitors" rather than just sites who happen to have a page about a subject and therefore rank for it.
This will roughly let you know how many people have deliberately or not have minimally optimized their page for that keyphrase. After using the query look at the upper-right corner and see how many results were returned. This provides a much clearer idea. I look at keyword competitiveness from an organic SEO perspective. I want to know how hard will it be for me to get my site to rank in the non-paid SERPs. The main things I look at when determining keyword competitiveness are Google AdWords data especially search volume , and the quality of the sites that rank well organically for that keyword phrase.
I then do a direct comparison with the site I'm working with against the top organically ranking sites to give me an idea of how far I have to go. I also like to look at related long-tail keywords, because the competition and performance can vary greatly.
Ultimately though, it's really about the marketing strategy, not necessarily the keyword competition which many people can get mired in. If you have sufficient control and flexibility over the website you're trying to rank with — including the ability to frequently publish very high-quality content, create altruistic resources, and improve how the site is coded — you'll be able to start improving your SERPs quickly. And over enough time, if the link building techniques you use aren't too risky, and don't get your site penalized or banned, the site will rank very well organically for most of the keyword phrases you're targeting.
Another thing to keep in mind is that short-tail keywords aren't always the best keywords for a site. Going after highly competitive short-tail keywords will not only take you longer to rank for, they may also be driving the wrong type of traffic.
This is especially true if you're trying to sell a niche widget. Instead of focusing on the competition related to the keyword "widget," consider focusing on who your competition is for long-tail keywords that are more closely related to what you're trying to sell. Then make your content, marketing, and link building strategies focus only on those terms.
That will improve your overall organic search referrals and conversions much faster than a more competitive, broad, and short-tail term. Initially, I keep it simple: Look at query volume and the overall number of SERPs for the phrase, placement in title tags and anchor text links in ranking pages. After that, break out the tools. With Google keyword competition, always start with what you already know.
As I often work on Google. This way it takes sometimes only a few seconds to determine how difficult a keyword is. I see where Wikipedia is, I see where the strongest shopping search engine is, I see where the major newspaper is. Also I look for the SEO'ed sites. When I see something like "Buy example, examples, cheap examples" at 1, 2 and 3 I know that the competition is fierce. Then I start using the manifold tools we have these days for keyword research.
I check against "similar sized" keywords I already know. Especially in Google Insights for Search you can find out how competitive a keyword is by comparing it to other terms. Other people use a matrix to determine keyword strength or difficulty in numbers, but I'm a very intuitive non-technical person, so I judge based on my gut feeling and the above comparisons.
After I did that with one keyword, all other keyword difficulties for that market are easy to determine as you can compare to the first keyword. Then I use a simple table where I rank the keywords based on their difficulty. I always look at the number of paid advertisers to get a sense of keyword competitiveness, the number of results in the top 10 that look "optimized" keywords in the title, etc. Nothing scientific, just a quick way to gut-check a space.
I start at keyword demand in terms of how often it's searched. Once I collect "X" number of keywords and keyword search frequency , I segment the keywords based on those search frequencies.
As a general rule, I find that search results owned by older domains on average are the most competitive due to Google's trust algorithms. That said, whenever I find a young domain in a large set of older domains, I want to study that site to see what they're doing to get a leg up on the rest of the competition. Dana Lookadoo Yo! Determining keyword competitiveness requires a study of a variety of factors, including a understanding of the query space and using one's intuition.
Insights are gained by looking at term popularity, analysis of the search results and competing sites, and related trends and conversations. The tips below show how to determine keyword phrase popularity and a competition utilizing free tools. This is part of a framework for those who are beginner to intermediate in their SEO efforts. The following screenshots display select columns from an Excel worksheet one can create for evaluating two key insights, phrase demand and competition.
Ideally, you want to find a balance between competitiveness and popularity of keywords and phrases. Evaluate competition by looking at search engine results SERPs to determine how many sites are competing for the exact keyword phrase and if these sites are well optimized and have link authority.
If the SERPs display more than the standard 10 blue links and are filled with universal listings and numerous PPC ads, then you have a ringer and a lot of work to compete in that query space. My first act is to view the SERP and see the types of domains that rank for the term. Are the domains established and names I have heard of? Are they spammy looking. This usually gives me some indication of the competitiveness of the keyword.
This usually means that these various advertisers need to bid higher and higher in order to be shown in a high ad position. This in return makes the price of that keyword increasingly higher. Most keywords in AdWords have now been discovered, and the use of broad match makes it even harder to find undiscovered gold nuggets out there.
You can actually see what people are paying if you select the Average CPC cost-per-click column. The average CPC in the Keyword Tool is a very careful estimate across all ad positions, geographical areas, etc. There are several factors that affect the final cost-per-click with a keyword. Below you can find an example with the keyword embroidery machine in all 3 match types; Pay extra attention to the columns Competition, Local Monthly Searches and Approximate CPC Searches.
You can verify under the Opportunities tab to see if you have the Analyze Competition feature available. Google will then add a bar graph of your performance compared to that of the average performance of other advertisers within the same category. In the graph below, you can see how you can filter competition by country and by state. You can also see the category.
0コメント