If we pass that we are going to have a heck of a lot more passed. Archived stories on Planet Rugby are only available to registered users.
You have 1 article left before you need to join up to read more. Registering is free, faster than Jonny May, and also gets you access to commenting, personalisation, and competitions.
Opt out at My Account. By clicking Register, you agree to our Terms of Service and confirm you have read and accepted our Privacy Policy.
Buy tickets Fnac Spectacles. Ticketmaster FR. Event is in 2 months. Discover more in Grenoble Find my favorite artists. Share this concert Share Tweet. Line-up details. Last time in Grenoble: First time! Ofenbach 6 upcoming events. Entirely ridding a city of its advertising and truly rebalancing public space is a long process of untangling public infrastructure from private interests. Advertising is, indeed, an important source of revenue for many cities. In the UK, cuts to public funding have made some local councils heavily reliant on it.
James Murray, executive member for housing development in Islington, notes that the enormous cuts have forced the council to seek new revenue — and advertising is an important stream. Grenoble, for its part, says it can balance its books sans billboards.
The company adds that it is confident Grenoble will eventually be enticed back to advertising Five years after the Clean City Law, it has begun to gradually reintroduce advertising in a controlled manner. Though OOH firms are worried — a Pwc media outlook predicts that stricter regulation will be a growing industry challenge, as more blanket bans on billboards are enacted — the movement ultimately does little to rid commercial interests from our public spaces.
Not only are we presented with ads on our smartphones now, but in London you might have found yourself being tracked by technology hidden in a recycling bin , allowing advertisers to send personalised messages to your phone. Meanwhile Uber might be handing over your data to a city in exchange for more favourable regulation. And then there is the relentless rise of privately owned public spaces.
When technology means that ads can exist anywhere, billboards represent the tiny tip of a corporate iceberg. How we move beyond superficial advertising bans to deal with this deeper challenge, only JCDecaux-funded time will tell. Follow Guardian Cities on Twitter and Facebook and join the discussion.
Here is a selection of ideas put on the table:. Energy sobriety as a contract provision. The concept has struggled to gain wider popularity due, in part, to its direct criticism of the current economic model focused on growth. Despite this, the idea of energy sobriety, as opposed to our addictive consumer behaviour, has successfully caught on in France. One of the actions proposed by representatives of associations using public buildings at the kick-off event was to include a special provision on energy sobriety in contracts that regulate the terms of use of public buildings.
If such provisions were to be incorporated into official contracts, this could legally bind users of public buildings to put in greater efforts to reduce their energy consumption. It could potentially also establish a standard of including such provisions in various types of contracts. While traditional energiser games are about bringing energy into the room, an alternate version was proposed at the kick-off event, which Grenoble could use to instead take energy out of rooms.
The idea of organising a game about reducing energy consumption came from the users of administrative buildings. Such a game could not only teach them how to save energy, but could also encourage people to implement good habits in their daily activities in the workplace.
The game, such as escape game, treasure hunt or forum theatre, could be a part of a bigger process, which would begin with observing current energy practices in administrative buildings and understanding their causes, and proceed all the way to adapting and sharing new tools for efficient energy management.
0コメント